TasteAdvisor is a digital platform designed for retailers and tourism boards to take the guesswork out of buying wine.


CO-FOUNDER | 2019 Cohort

The TasteAdvisor app uses AI to match a consumer’s personal taste preferences to a database of all regional wines, resulting in an accurate, personalized wine list.

Based on personal tastes, the solution also connects consumers with regional wineries, events and experiences – a navigation tool for exploring a region and an easy channel to purchasing. The platform can be white labelled to enable a wine region to easily customize content.



“Whether you are an aspiring entrepreneur or successful business owner, e@UBCO will give you the time, coaching, and tools you need to look at your venture from a broader and more strategic perspective.”


• Named to Emerging Rocket Agri-Food list – BC companies with the greatest potential for revenue growth – past companies named include Hootsuite, Club Penguin (bought by Disney) and Flickr
• Contract with the BC Wine Institute
• First place winner of the 2020 e@UBCO Quick Pitch Challenge (Marketplace Track)
• Finalist for the Accelerate Okanagan Angel Summit
• Recipient of NRC IRAP and BDC funding

In the news

40 Under 40: Alyssa Farr

The Kelowna Chamber of Commerce has launched its “40 Under Forty” for 2020.

New Okanagan-developed wine app pairs wines with personal preferences

Founder Alyssa Farr’s goal is to support wine-growing regions across Canada.

There’s a wine for that! (see page 26)

New Okanagan-developed app suggests the perfect wines to pair with tastes and moods.

The Final 6 | OKGN Angel Summit

The battle is on. Introducing TasteAdvisor’s Alyssa Farr.