Exercises

Live Case #1

In Session Assignment

Ad Lib Value Proposition Template

The Value Proposition Canvas

How To Fill In a Value Proposition Canvas

Homework

Customer Discovery Probing Questions

Interview Plan

Ground Rules for Interviewing

Watch VODcasts “How to Build and Leverage Your Network” and “Why is Storytelling Important”.

 

Live Case #2

In Session Assignment

Refine Jobs, Pains, Gains Based on Customer Interviews

Homework

Read: How To Do a Competitive Analysis

Complete Steps 1-5 by filling in template: Competitive Analysis Template – you will report on this in Exercise Review

Identify Your Niche by completing Step 6 – you will report on this in Exercise Review

Watch VODcasts “Creating Meaningful Conversations” and “How to Build Customers on a Global Scale”.

 

Live Case #3 – January 2021

In Session Assignment

 

Homework